Various creative projects with 23andMe that I oversaw and led the creative development and execution of assets.
Animated hype video for a genealogy conference that utilized updated branding and messaging.
Animated video for retail display at Best Buy.
Led the development of a visual report system. The system used simple graphic design that could be used to communicate health conditions in a playful way, while building brand consistency. Assets could also be animated to be more effective in certain channels.
The second part of the visual system are facts that are difficult to visualize. Building on the report system, we utilized dashes to symbolize our data to allow for a templated system with consistent branding.
The third part of the visual system consists of facts that are not difficult to communicate. We wanted to make these a little more personal and not as abstract as health conditions. We utilized knolling photography with a gradation applied to tie into the overall simple visual system.
Content partnership with AI company Lark. We utilized our visual system to incorporate our genetic data into real life situations you may experience when using Lark. This content tied together both brands to create unique content that allowed both brands to feel well represented.