66 ACTORS. 444 PAGES OF SCRIPT. 90,000 SQUARE FEET. 1.9 BILLION MEDIA IMPRESSIONS. ONE SIMPLE IDEA. WE BUILT WESTWORLD IN REAL LIFE AT SXSW.
A social campaign utilizing leaked security camera footage allowed consumers to win entry to the event.
Cinemagraphs stylized like the opening credits were made to launch a hyper localized OOH campaign in Austin